He taught us “design is not just what it looks like and feels like. Design is how it works.”
He taught us the mantra of “focus and simplicity”, that you have to “work hard to get your thinking clean to make it simple.”
He taught us innovation doesn’t come from focus group, because “people don’t know what they want until you show it to them.”
He taught us that the “crazy ones, the misfits, the ones who think differently” can still “make a ding in the universe”.
Most importantly, he taught us “there is no reason not to follow your heart.”
Thank you, Steve. You’ll be missed.